It is evident that video will grow more powerful in the future. However, the future is already here. Marketers have been swept up in a video revolution this year. 63% of companies, according to the team of corporate video production by Vmation, have begun using video content marketing. That’s why 82% of those organizations believe in the importance of video marketing.
The fact that 83% of companies think video marketing has a favorable return on investment is fueling this trend. One of the most recent additions to your marketing toolset is video advertising.
It’s possible that you’re still unsure. Is video marketing a viable option for your company? Does your company have the resources necessary to produce and deploy video content in its marketing efforts?
The answer is an absolute yes. Not only is video a popular trend, but it is also a very effective and adaptable digital marketing tool. Use video marketing to promote your business for these reasons immediately:
Video Increases Sales and Conversions.
There are a few things to take care of initially. You can earn a lot of money with videos. 80 percent of the time, including a product video on your landing page, will boost your conversions.
Video production companies have made it a priority to ensure that video works smoothly no matter what kind of application you use it in. An explainer film on a product or service has been shown to result in 74% of viewers making a purchase after seeing it. It’s time to go to work on your product videos right now!
Video Exhibits a Huge Return on Investment.
To pique your interest, even more, a whopping 83% of companies claim that video delivers a positive return on investment. The rewards of video creation much outweigh the difficulties of making it. In addition, online video editing tools are continually evolving and becoming more inexpensive. Even your smartphone is capable of taking some very good films at this point.
Video Helps Build Trust.
Conversions and sales are built on trust. It’s important to create trust, but that’s not the only purpose. The foundation of content marketing is building long-term partnerships built on trust. We are more inclined to respond emotionally to video content. And when it comes to attracting the most affluent customers, YouTubers are the most powerful social media influencers. As a result, if you are serious about content marketing, you must also be serious about video.
Google Is a Big Fan of Videos.
Videos might help you keep people on your site for longer periods. The longer your site is exposed to the public, the more trustworthy it becomes to search engines. If your website includes a video, your chances of ranking first in Google’s search results increase by 53 times. As a result of Google’s acquisition of YouTube, the weight that videos have on your search engine ranking has grown significantly.
In a Nutshell
More and more businesses are using video to promote. Video adoption is on the rise in part because of technological advancements, but it’s also because it’s simple to propagate throughout the world as well.