How to Increase Conversion Rate on Your eCommerce Store

Starting an eCommerce business is a complicated process that involves a lot of activities. One of the most important steps when starting an eCommerce store is focusing on improving conversions. One of the biggest problems is converting users into customers. 

Most new eCommerce stores face the same problem of having a lot of traffic but not many purchases. This is not the end of the world, and there are plenty of ways you can improve your conversion rate on your eCommerce store.

Remove Unnecessary Fields From Forms

Asking too much information from your potential customers is one of the best ways to kill your conversion rate. You should aim for making forms as easy and straightforward as possible. You should only focus on the things that matter such as their address, name, and billing information. 

Adding extra fields will make the process more complicated which will lead to abandoned shopping carts. Additionally, you can set up a guest checkout where customers can purchase products from the store without registering.

Add Reviews

It is common to see low conversion rates on new stores and there is a good reason for that. Nowadays, there are thousands of new eCommerce stores opened every day and people have a tough time trusting new businesses. 

One of the best ways to show that you are a real business is by showcasing your reviews. Of course, as a new company with no or minimum purchases, you don’t have enough reviews to convince customers that you are the real deal.

However, there are plenty of apps that allow you to gather great reviews from third-party websites that have the same products.

Make it As Simple as Possible

You should create a website that is eye-pleasing and without too many distractions. Your landing page should be clear and easy to navigate. 

Try to stick only to your visitor’s needs. You should add a simple headline, showcase your features or products, and add testimonials and reviews. Everything else will have a negative effect on your website by slowing it down and making the process complicated for potential customers.

Add Third-Party Signup Service

If you don’t allow guest checkout just so you have enough information to target users with your newsletter, you should add a third-party signup service that will simplify the process. Third-party signup allows users to register to your website using their social media or mail accounts. 

This is a very easy and straightforward step for all users and it is crucial for an eCommerce website.

Focus on Product Description

Lack of information about products is the most common conversion killer in the eCommerce business. Can you imagine browsing a product that might look interesting, but there is not enough information such as dimensions, weight, color options, features, etc.

One of the biggest mistakes that eCommerce users make is copy/pasting descriptions from third-party websites like AliExpress. 

In order to make the process more personalized, you should write a detailed product description.

Payment Options

Another way you can improve your conversion rate is by adding all the payment options available nowadays. Focusing only on PayPal or any other payment provider will limit your purchases since not all of them are available in every country.

That’s why you should all every payment option possible, from credit/debit cards to PayPal, Skrill, and etc.


Most people choose to add their shipping costs at the end of the purchase which is a huge buzzkill for the customers. They feel betrayed and quickly abandon their orders, faster than a player in the TwinSpires Edge NBA Rumors preparing to leave their team.

To avoid this problem you should, either increase the prices of your products and offer free shipping on every order or add the shipping costs directly under the product. That way customers can calculate how much money they can spend on their online purchases.