Imagine starting a business and making it impossible for clients and visitors to find you. It doesn’t make any sense. It’s like shooting yourself in the foot before you start a race. Yet, many entrepreneurs make the mistake of not focusing on search engine optimization and online visibility when they start a company.
Every business needs a website, an online presence, and SEO. You can’t ignore these necessities. When it comes to Google rankings, you need to be on the first page. If you’re on the second or third, it’s like you’re invisible. Visit this page to find out more.
Now, you might be thinking that it’s incredibly hard to get on the first page of search results. That’s true. It’s hard, but not impossible. Small businesses can achieve it if they put in the effort, and beat away at companies with billions of dollars in budget. All it takes is a suitable strategy, consistency, and time.
Here are the benefits that you can expect if you focus on search engine optimization, starting immediately.
It’s the best marketing strategy
Let’s compare a few different marketing strategies and see how effective they are in general.
The first one is sending DMs to random people online (we’ve all been on the receiving end of this one). If someone you don’t know messages you out of the blue, you will definitely think the product or service they’re selling you is a scam. Especially if you get targeted by a new profile. So this strategy can reach a lot of people, but it does the complete opposite of getting sales.
The next strategy is sending cold emails. It’s the same (if not worse) than the previous example. Instead of a social media profile, you get a message from a random email. It seems even more suspicious, and it almost never works.
Then come social media ads. Sometimes, it feels like you’re in a bubble and can’t escape a specific company. They’re on Facebook, Instagram, YouTube, Tik Tok, and even inside your Messenger app. Most people would think of that type of marketing as intrusive, and avoid contact. Or, they’d get sick of the constant bombarding from the ads and block the company.
Finally, there’s search engine optimization. You don’t push your products or services down anyone’s throat. You just chill in the top spot of Google’s rankings, and visitors come to you. They ask questions related to your niche, and you give them the answers.
When they follow the funnel and complete a buyer’s journey, they come out the other side as customers. Easy, simple, and seamless.
More people will know about you
How do you get credibility in the era of fake news and AI-generated content? You get it by being ranked number one on the most credible search engine in the world – Google.
Apart from checking the content, Google checks for backlinks. It’s how many reputable websites are linking back to your content, and citing you as a source for their information. But getting backlinks from news sites and pages that have been around for decades is difficult. And it’s pricey.
For that reason, you might want to work with professional SEO services. Go to www.chicagoseoscholar.com for more info. They’re experts and have contacts and ways to help you rank higher, and get better deals for backlinks. It’s a no brainer when it comes to working with pros like that.
Chicago SEO Scholar
55 E Monroe St Suite 3800 Chicago, IL 60603
(312) 529-8226
https://www.chicagoseoscholar.com/
Almost every internet user is more likely to choose and click on a brand that’s high on Google, compared to any other alternative. It’s the superior option for web searches. And if people keep seeing you as the top spot for every single one of their queries, they’ll choose to do business with you.
Better conversion rates
Every marketer is pulling their hair on how to increase and improve conversion rates. The question of how to turn a visitor into a paying customer is impossible to answer, because it has a million answers. It’s in the psychology, the timing, the marketing, their financial situation, and so many other factors.
Most of them are impossible to measure. But websites optimized for SEO have a secret superpower. They load faster, and have all of the necessary tools to give insight into the mind of your customer. You can check out how much time they spent on a site.
You can measure how long they watched a video for, or how much they read through an article. You can create a heatmap of their clicks, and see where users are crowding up.
When you have data at your disposal, you can improve your content, revamp your website, and increase your conversion rates. That will help you get one step further from the competition, and ascend even higher in SEO rankings.