Launching an app on iOS is a double-edged sword. Compared to Google Play and Android, Apple is more exclusive, which means you have less competition but a higher bar for entry. If you’re going to get your app into the Apple App Store, it should be top-notch. But where do you start? Take a look at our guide to getting your app into the iOS Store.
Define the goal of your app
In an ideal world, the idea for your app would come to you without a prompt. It would still need some polishing up, but ultimately, you’d have that special something that would make your app the thing that everyone didn’t realize they needed until they did. But life is rarely like that, and usually, you just need an app because it’s expected for a business to have an app.
In instances like that, you need to get the pen and paper out. What are you expecting to offer with an app? Apps are designed to make life more convenient for users, even if it’s just to get a shortcut to your brand on their home screen. You will need a purpose, a deadline, and a budget to get you started and keep you on track.
When you’re ready to launch, you can boost your app with iOS app ratings. There are a lot of different ways to get ratings. You can buy them, but also you can ask for them. Sending your app to influencers and bloggers to get their honest opinion on your app before it is released to the public.
Reviews will give your app legitimacy since there is no better marketing than word of mouth. And, for an extra perk, affiliate marketing is a great way to market online. It is affordable and effective. You can approach influencers who cater to your demographic or even affiliate blogs, which are created to promote products to their users.
Define your audience
Like every other product in the world, you’ll need to know who it’s for. Not only will defining your demographic be important for the sake of product development, but it will be immensely helpful when it comes time to start marketing. Don’t just think about age and gender, either. Create a profile of your perfect customers. Who are they? What do they do? What’s their income? What are their priorities in life? All of these answers will inform little changes to your app and the direction you take it in, but also how you approach getting it to your ideal customer.
It’s important, however, to make sure that your app is fit for purpose. You should be testing and testing and testing. If your app is involved with sales, a bug in the system can mean the difference between a customer leaving with or without buying something. A glitch shouldn’t block the path to payment, for example. If, instead, you’re creating an app to make life easier for your customers, like with a menu and booking options for your restaurant, a bug might cause a high bounce rate, and no one will use it.