What to Post on Instagram? [Useful Tips]

Have you recently just started up your very own Instagram account but have no idea what you should be posting? Do you want your Instagram account to be successful and have a lot of followers but don’t know what kind of content you should be posting to reach a larger audience?

Instagram is one of the most popular social media platforms around which lets you share photos and videos in multiple formats for your friends, family, and other users to see. It has also quickly become the go-to social media platform for businesses and brands to promote their products.

It is also an excellent place for individuals looking to share the content of themselves and their life events with their friends and family. The whole point is to gain followers, and of course, you can give yourself a headstart with services like Growthoid. In order to be successful on the platform, you have to post content. 

But what should you post on Instagram? There are so many niches and so much variety when it comes to content that can be posted, that it can feel very overwhelming. If you are new to Instagram, or can’t think of what you should be posting next, here are a few ideas.


With the world moving into a much more digital era, the idea of reading a book for a tutorial, or watching a 20-minute YouTube video seems like a waste of time when you could just watch a short tutorial on Instagram that will explain everything you need to know about certain things. Tutorials are incredibly popular on Instagram and you can find so many different kinds out there. If you are looking for a tutorial, you are bound to find it.

Some of the most popular tutorials are makeup styles, clothing ideas, cooking and recipes, DITY and crafts, and so much more. Posting tutorials is a fantastic thing to do because typically most people, when following a tutorial, will watch the video at least 3 or 4 times to be able to know exactly what they need to be doing, but most time they will watch it over and over again until they have completed the project.

Behind the scenes content

If you are looking to market your business or brand on Instagram, one of the most important things to note is that you shouldn’t just be hard selling your products but rather posting interesting and entertaining content that your audience and enjoy and engage with. One of the best ways to do this is by posting behind-the-scenes content. This is a great way for people to get a bit of insight into your life and how you go about producing your beautiful high-quality content.

Behind the scenes is also a great way to bulk up your amount of content without actually having to do much extra work or put in too much extra effort in creating a whole new project, 

User-generated content

Another fantastic way to grow your Instagram account and have more people aware of your account is by creating user-generated content. Just like the previous point, user-generated content requires very little effort from your side, just a few initial posts, and then your followers will do the rest. User-generated content could be anything from various different challenges, people copying trending videos, and so much more. 

Products content

By now we know that you should be constantly posting about your products or hard selling your products to your audience. However, if you have a business or brand, it won’t hurt you to, every once in a while, post a photo or video about the various products you have available for people to purchase. People don’t mind seeing products, they just don’t want their whole feed to be filled to the brim with products and nothing entertaining. 


One of the newer introductions to Instagram is the Reels feature. It seems as though this feature got its inspiration from the popular app TikTok, and Is a place where you can post short-form videos in a more relaxed and in the moment style. Typically, these videos are comedy-based and a lot more light-hearted than the rest of the content you will find on Instagram. 

Inspirational content

One type of content that is incredibly popular these days, is inspirational content. This can be anything from motivating you to go and work out, explaining that it’s okay to be emotional and have feelings, or just saying that you should go out there and do what you love. It’s one of the things that really bring in more Instagram followers. People love feeling uplifted, and this is one of the best ways to do it.