How Spammers Can Undermine Your Marketing Campaign in Maryland— And How to Fight Them

Every company promoting itself online must know about the danger posed by spammers. You may have the most efficient content and the most targeted approach in your niche, but if the messages never reach the recipients, their value is nil. Spam is more than a nuisance. It may spell the failure of an entire marketing campaign.

All too often, companies find that their emails were blocked by automated spam filters or sent to the junk folders. Both issues can be prevented with the spam email checker — visit for more details. Sending messages to spammers by accident is far from innocuous, as it may get your IP and email blocked.

Use Only Organic Lists

Do not think of purchasing a list of emails for your campaign. This is a shortcut, but it is likely to backfire. Focus on growing your subscribers organically. Otherwise, you risk getting blacklisted. This is foul play.

Still, even the use of an organic list does not mean you cannot end up with fake emails. Spammers use bots that flood websites with information. They can fill in forms, posing as legitimate users. A spammer may leave an email address that does not exist or belongs to somebody else. 

In any case, you will only waste money sending messages to this recipient. Even if the contact is real, your message will not be read. Users who find unsolicited emails in their inboxes are likely to report them.

Long-Term Consequences 

Companies emailing fake addresses get blacklisted. Every case of mass emailing is scrutinized, and mail abuse prevention systems detect such activity. A bunch of emails to spammers may lead to the blocking of your IP and address. This means your campaign will be a total waste of time and money. 

There are two sources of information for blacklists. First, they are generated automatically. Secondly, individual users report particular addresses if they are unhappy with the messages. Here, the motives are usually subjective. For example, the user may not remember signing up for your newsletter. They may consider the content irrelevant, or just feel frustrated because of the volume of incoming mail.

Fortunately, a single complaint is not enough for an address to land on the blacklist. This happens when 0.01% of users report the same sender. As you can see, accidentally emailing people whose addresses are exploited by scammers is dangerous.

How to Tell Scammers from Real Users

Fortunately, this is a piece of cake. Modern services allow you to run the scan for free. 

  1. Visit a site that specializes in filtering out spammers. 
  2. Enter the email and launch the check. 

Batch checking is also possible, so you do not have to enter the emails one by one. The system will immediately show which items are fishy. Alternatively, install a plugin that verifies users in real-time.